Charles Holive
Building AI as a sustainable engine of value creation across global markets, global banking, securities services, coverage, IT and Operations.
Moving enterprise AI from experimentation to industrial scale.
Charles Holive is Chief AI Officer at BNP Paribas Corporate & Institutional Banking, where he leads BNP Paribas CIB’s global AI strategy — embedding AI as a sustainable engine of value creation, operational excellence, and competitive advantage. He is a member of the CIB Business Forum, reporting to Olivier Osty, Deputy COO of BNP Paribas and CEO of CIB.
Charles brings over two decades of leadership in data, analytics, and AI. As SVP, AI Solutions & Platforms at PepsiCo (2024–2026), he led PepsiCo’s enterprise agentic and GenAI strategy, solutions and platforms ($92B company, 200+ countries). He built the agentic AI “Brains” platform, with a nine-figure EBITDA pipeline and thousands of FTE-equivalent hours returned, and forged strategic partnerships with Microsoft, AWS, Google Cloud, NVIDIA, ServiceNow, Salesforce, SAP, OpenAI, and Anthropic. Earlier, as Managing Director and Global Head of Applied AI/ML, GenAI & Digital Tools Services at JP Morgan Corporate & Investment Bank (2021–2024), he led 250+ data scientists, engineers and product leaders and delivered a 7× increase in impact, to $150M+ EBIT uplift plus $60M+ annualized cost savings.
What I talk about
Beyond token-maxxing
Measure AI by outcomes — revenue, productivity, customer impact — not token volume. A value-per-token lens for AI economics.
Agentic AI in regulated industries
Deploying autonomous, decision-making agents with rigorous governance and model risk management.
The six-pillar framework
Business-led strategy, technology orchestration, data as a product, automated governance, people & culture, and FinOps — how to go from pilots to enterprise scale.
Stages & appearances
Keynotes, panels, and executive sessions on agentic AI and institutional transformation.
Mistral AI Now Summit
“Agentic AI for large organisations: beyond token-maxxing” · Paris, France
- Aug 2026
- May 2026
- Sep 2026BNP Paribas and Google Cloud announce new partnership on agentic AI and cloud innovation
“Our approach to AI starts with the business need. We assess which technology is best suited to each use case and deploy it within the bank's security and governance framework. Agentic AI can help our teams handle more complex workflows while maintaining the appropriate level of control.”
- Jun 2026
- Jun 2026An AI chief for one of the world's largest banks says tokenmaxxing is a 'vanity metric'
“We try to make sure that what we track is an outcome, not a vanity metric.”
Join the conversation
What a moment for BNP Paribas as we accelerate our transition into the #AgenticEra. A five-year strategic partnership with Google Cloud — integrating Gemini Enterprise into our LLM@CIB platform and equipping 65,000 professionals, within a robust and secure framework.
Like, comment or reshare on LinkedIn →Opening the 9th edition of our AI Summer School with 10,000+ colleagues. Success in the agentic era won’t go to those who adopt the technology fastest — it will belong to those who lead a genuine business transformation.
Like, comment or reshare on LinkedIn →How do we move beyond experimentation to create lasting business value? Charles Holive on the transition from Generative to Agentic AI, and why trust, governance and high-quality data are critical to scaling AI responsibly.
Like, comment or reshare on LinkedIn →- Jul 2026
- Nov 2025
- Oct 2020
- Oct 2020
- Apr 2020
Speaking & media inquiries
For speaking invitations, interviews, and media requests, email charles@charlesholive.com or connect on LinkedIn.
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