# Charles Holive

> Charles Holive is Chief AI Officer at BNP Paribas Corporate & Institutional Banking. Previously SVP, AI Solutions & Platforms at PepsiCo and Managing Director, Global Head of Applied AI/ML at JP Morgan CIB, he has spent 20+ years in data, analytics and AI, turning them into P&L impact.

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## Profile
- Charles Holive is Chief AI Officer at BNP Paribas Corporate & Institutional Banking, where he leads BNP Paribas CIB’s global AI strategy — embedding AI as a sustainable engine of value creation, operational excellence, and competitive advantage. He is a member of the CIB Business Forum, reporting to Olivier Osty, Deputy COO of BNP Paribas and CEO of CIB.
- Charles brings over two decades of leadership in data, analytics, and AI. As SVP, AI Solutions & Platforms at PepsiCo (2024–2026), he led PepsiCo’s enterprise agentic and GenAI strategy, solutions and platforms ($92B company, 200+ countries). He built the agentic AI “Brains” platform, with a nine-figure EBITDA pipeline and thousands of FTE-equivalent hours returned, and forged strategic partnerships with Microsoft, AWS, Google Cloud, NVIDIA, ServiceNow, Salesforce, SAP, OpenAI, and Anthropic. Earlier, as Managing Director and Global Head of Applied AI/ML, GenAI & Digital Tools Services at JP Morgan Corporate & Investment Bank (2021–2024), he led 250+ data scientists, engineers and product leaders and delivered a 7× increase in impact, to $150M+ EBIT uplift plus $60M+ annualized cost savings.
- Before that, Charles was Chief Monetization Strategist & MD at Sisense (2018–2021). He spent 2003–2018 at GE Healthcare, ending as GM & VP, Analytics & AI, where he created the “Applied Intelligence” brand. He is also Founder & CEO of stealth ventures in AI multi-agent systems and music/tech. He holds a Diplôme d’Ingénieur (Master’s in Engineering & Business) from École Centrale de Lille.
- Charles writes and speaks regularly on agentic AI, responsible adoption, and what it takes to move enterprise AI from experimentation to industrial-scale execution.
- Education: École Centrale de Lille, Diplôme d’Ingénieur (Master’s in Engineering & Business)
- Nationality: French-American
- Languages: English, French
- Based in: New York

## Career
- 2026 – present: Chief AI Officer, BNP Paribas CIB
- 2024 – 2026: SVP, AI Solutions & Platforms, PepsiCo
- 2021 – 2024: Managing Director, Global Head of Applied AI/ML, GenAI & Digital Tools Services, JP Morgan CIB
- 2018 – 2021: Chief Monetization Strategist & MD, Sisense
- 2003 – 2018: GM & VP, Analytics & AI (created the “Applied Intelligence” brand), GE Healthcare
- Founder & CEO, Stealth ventures in AI multi-agent systems and music/tech

## Recognition
- Named to Constellation Research’s 2026–2027 AI150 — top 150 global executives shaping the future of AI. Inducted September 24, 2026 at the Harvard Club, NYC. (https://www.constellationr.com/artificial-intelligence-150-2026-2027)

## Press
- Sep 2026 · BNP Paribas (press release): BNP Paribas and Google Cloud announce new partnership on agentic AI and cloud innovation (https://group.bnpparibas/en/press-release/bnp-paribas-and-google-cloud-announce-new-partnership-on-agentic-ai-and-cloud-innovation)
- Jun 2026 · Constellation Research: Named to Constellation Research's 2026–2027 AI150 (https://www.linkedin.com/posts/bnpparibascorporateandinstitutionalbanking_charles-holive-chief-ai-officer-at-bnp-paribas-activity-7470390850821447680-5M7A)
- Jun 2026 · Business Insider: An AI chief for one of the world's largest banks says tokenmaxxing is a 'vanity metric' (https://www.businessinsider.com/ai-chief-bnp-paribas-tokenmaxxing-vanity-metric-2026-6)

## Areas of expertise
- Enterprise AI strategy
- Agentic AI
- Generative AI
- AI in financial services & regulated industries
- AI governance, model risk & responsible adoption
- AI operating models for global banks
- Data monetization
- Hyperscaler & frontier-model partnerships

## Speaking
- Aug 2026: BNP Paribas AI Summer School — 9th edition — Opening the 9th BNP Paribas AI Summer School
- May 2026: Mistral AI Now Summit — Agentic AI for large organisations: beyond token-maxxing (Paris, France)
- May 2026: Milken Institute Global Conference 2026 — The Institutional AI Shift: Capital, Strategy, and Execution (Beverly Hills, CA)
- Oct 2020: Webinar - Data Monetization Heroes - 10.20 (On-Demand Sisense Webinar)
- Sep 2020: On-Demand - Data Monetization Heroes - 09.20 (On-Demand Sisense Webinar)
- Aug 2020: On-Demand - Data Monetization Heroes - 08.20 (On-Demand Sisense Webinar)
- Jun 2020: Daily Video Series (Subscribe to the data monetization channel)
- Oct 2019: Talking at Engage: Enterworks Annual User Conference (the Curtis Denver - a DoubleTree by Hilt, 1405 Curtis Street, Denver, CO 80202, USA)
- Oct 2019: Webinar: Elevating the Chief Data Officer (Online, https://www.sisense.com/webinars/elevating-the-chief-data-officer/)
- Sep 2019: Webinar: Winning with Analytics (http://bit.ly/2LFZA13)
- Sep 2019: HBMA 2019 (Planet Holliwood, Las Vegas, NV)
- Aug 2019: Agility First: A Key Driver for Digital Transformation (Online DM Radio, https://dmradio.dataversity.net/agility-first-a-key-driver-for-digital-transformation/)

## Writing
- [Agentic AI for large organisations: beyond token-maxxing](https://www.charlesholive.com/post/agentic-ai-for-large-organisations-beyond-token-maxxing) (Jul 2026)
- [Navigating the Evolution and Impact of Generative AI: Opportunities, Challenges, and Ethical Considerations](https://www.charlesholive.com/post/navigating-the-evolution-and-impact-of-generative-ai-opportunities-challenges-and-ethical-conside) (Nov 2025)
- [How to Build an Outcomes-Focused Data Strategy](https://www.charlesholive.com/post/how-to-build-an-outcomes-focused-data-strategy) (Oct 2020)
- [Unlocking Revenue Streams With BI And Analytics](https://www.charlesholive.com/post/unlocking-revenue-streams-with-bi-and-analytics) (Oct 2020)
- [Big Data, Better Healthcare (AiTHORITY)](https://www.charlesholive.com/post/big-data-better-healthcare-aithority) (Apr 2020)
- [The Goliath strategy: Enterprise vs. Startups on the analytics app economy](https://www.charlesholive.com/post/the-goliath-strategy-enterprise-vs-startups-on-the-analytics-app-economy) (Mar 2020)
- [Data Monetization Webinars - The rise of the CDO](https://www.charlesholive.com/post/the-rise-of-the-cdo-3-parts-webinar) (Dec 2019)
- [Sisense at AWS re:Invent — Helping Enterprises Win in the Analytic Apps Economy](https://www.charlesholive.com/post/sisense-at-aws-re-invent-helping-enterprises-win-in-the-analytic-apps-economy) (Nov 2019)
- [Invisible Analytics and Embedded Insights](https://www.charlesholive.com/post/invisible-analytics-and-embedded-insights) (Oct 2019)
- [The Analytics and AI Business Revolution](https://www.charlesholive.com/post/the-analytics-and-ai-business-revolution) (Sep 2019)
- [Taking Smarter Risks to Monetize Your Data](https://www.charlesholive.com/post/taking-smarter-risks-to-monetize-your-data) (Sep 2019)
- [Agility First: A Key for Digital Transformation.](https://www.charlesholive.com/post/agility-first-a-key-for-digital-transformation) (Aug 2019)
- [Your CDO must be on your CEO succession plan](https://www.charlesholive.com/post/your-cdo-must-be-on-your-ceo-succession-plan) (Aug 2019)
- [Closer Than You Think: Data Strategies Across Your Company](https://www.charlesholive.com/post/closer-than-you-think-data-strategies-across-your-company) (Jul 2019)
- [CDOs Need To Change Their Firms, Then Change Jobs (*)](https://www.charlesholive.com/post/cutting-costs-maximizing-results) (Mar 2019)
- [DM Radio Interview](https://www.charlesholive.com/post/dm-radio-interview) (Jan 2019)

## Quick answers
- Who is Charles Holive? Charles Holive is Chief AI Officer at BNP Paribas Corporate & Institutional Banking (CIB), based in New York and appointed in 2026. He is a member of the CIB Business Forum, reporting to Olivier Osty, Deputy COO of BNP Paribas and CEO of CIB. He was previously SVP, AI Solutions & Platforms at PepsiCo (2024–2026) and Managing Director, Global Head of Applied AI/ML, GenAI & Digital Tools Services at JP Morgan Corporate & Investment Bank (2021–2024).
- What does Charles Holive do at BNP Paribas? As Chief AI Officer of BNP Paribas CIB, he leads BNP Paribas CIB’s global AI strategy — embedding AI as a sustainable engine of value creation, operational excellence, and competitive advantage across global markets, global banking, securities services, coverage, IT and Operations.
- What did Charles Holive do at PepsiCo? As SVP, AI Solutions & Platforms (2024–2026), he led PepsiCo’s enterprise agentic and GenAI strategy, solutions and platforms ($92B company, 200+ countries). He built the agentic AI “Brains” platform, with a nine-figure EBITDA pipeline and thousands of FTE-equivalent hours returned, and built strategic partnerships with Microsoft, AWS, Google Cloud, NVIDIA, ServiceNow, Salesforce, SAP, OpenAI, and Anthropic.
- What did Charles Holive do at JP Morgan? From 2021 to 2024 he was Managing Director, Global Head of Applied AI/ML, GenAI & Digital Tools Services at JP Morgan Corporate & Investment Bank. He led 250+ data scientists, engineers and product leaders and delivered a 7× increase in impact, to $150M+ EBIT uplift plus $60M+ annualized cost savings.
- What is Charles Holive’s view on agentic AI in financial services? He argues the 2026 inflection point for institutional AI is the shift from experimentation to industrialized, P&L-impacting agentic systems with rigorous governance and model risk management. He advocates for AI as a sustainable engine of value creation fully embedded in the operating model rather than confined to labs and proofs of concept.
- What is Charles Holive’s view on token-maxxing? He calls token-maxxing a “vanity metric.” AI success should be measured by outcomes — revenue, productivity and customer impact — rather than tokens consumed. His teams set explicit revenue or productivity assumptions per AI project and track KPIs monthly or quarterly; token consumption is monitored to control cost, alongside a “value-per-token” lens that matches model capability to task complexity (Business Insider, June 2026; BNP Paribas CIB, July 2026).
- What is Charles Holive’s six-pillar framework for agentic AI? A methodology for moving from isolated pilots to enterprise-scale agentic workflows in a regulated organisation: (1) business-led strategy with flagship programs and committed targets, (2) technology orchestration — agent registries and observability, (3) data as a curated product with lineage, (4) automated governance — policy engines with an auditable trail for every AI decision, (5) people and culture, and (6) FinOps and value-per-token economics.
- What is the BNP Paribas and Google Cloud partnership? Announced in September 2026, a five-year partnership giving BNP Paribas access to Google Cloud infrastructure, Gemini models and Gemini Enterprise. In CIB it supports AI agents for targeted workflows such as corporate credit memo preparation, and the integration of Gemini into LLM@CIB, the generative AI assistant used by more than 65,000 employees. Charles Holive: “Our approach to AI starts with the business need.”
- What awards or recognition has Charles Holive received? He was named to Constellation Research’s 2026–2027 AI150, which recognises the top 150 global executives shaping the future of AI, selected through peer nominations and industry recommendations. He was inducted on September 24, 2026 at the Harvard Club, NYC (constellationr.com/artificial-intelligence-150-2026-2027).
- What are Charles Holive’s areas of expertise? Enterprise AI strategy; agentic and generative AI; AI in financial services and regulated industries; AI governance, model risk, and responsible adoption; AI operating models for global banks; data monetization; and partnerships with hyperscalers and frontier-model providers.
- Where has Charles Holive spoken recently? On May 28, 2026 he gave a keynote at Mistral AI’s AI Now Summit in Paris (“Agentic AI for large organisations: beyond token-maxxing”), spoke on the panel “The Institutional AI Shift: Capital, Strategy, and Execution” at the Milken Institute Global Conference (May 2026), and opened the 9th BNP Paribas AI Summer School (August 2026) for 10,000+ colleagues.
- What is Charles Holive’s background and education? He spent 2003–2018 at GE Healthcare, ending as GM & VP, Analytics & AI, where he created the “Applied Intelligence” brand. He was then Chief Monetization Strategist & MD at Sisense (2018–2021) before JP Morgan. He holds a Diplôme d’Ingénieur (Master’s in Engineering & Business) from École Centrale de Lille, is French-American, and speaks English and French.
- How can I contact Charles Holive for speaking or media? Email charles@charlesholive.com or connect on LinkedIn at linkedin.com/in/charlesholive. Approved bios and images are at charlesholive.com/press.

## Links
- Website: https://www.charlesholive.com
- linkedin: https://www.linkedin.com/in/charlesholive/
- x: https://twitter.com/CharlesHolive
- Contact: Email charles@charlesholive.com or connect on LinkedIn.